Kantar Global Issues Barometer: Wave 2 Research Summary

Kantar’s Global Issues Barometer helps brands understand how the world’s major political, economic and social challenges are reshaping consumers attitudes and behaviour. In this webinar we’ll share headline findings from the second wave of research, looking how quickly consumers are responding. We asked more than 10,000 consumers around the world to tell us – in their own words – how they are managing the triple threat of the pandemic, rising inflation and the Ukraine war. Using Kantar’s TextAI technology we have transformed those conversations in to a detailed understanding of consumers true attitudes and behaviours.

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