The fourth annual Who Cares? Who Does? study is on its way. The study surveyed more than 15,000 shoppers in Latin America and identified:
• How economic uncertainty is impacting people’s sustainable behaviour
• What has driven the areas of positive change
• Which sustainable trends and brands are emerging
The report focuses on the FMCG sector and connects claimed product and attitude data to real purchasing trends from our purchase panels to provide an accurate picture of consumer behaviour. Our action-based Eco segmentation, meanwhile, helps us to identify and profile the people who are going to be most receptive to your eco strategy.
This will be a session in Portuguese.