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Who Cares? Who Does? Latam 2022
The fourth annual Who Cares? Who Does? study is on its way. The study surveyed more than 15,000 shoppers in Latin America and identified:

• How economic uncertainty is impacting people’s sustainable behaviour
• What has driven the areas of positive change
• Which sustainable trends and brands are emerging

The report focuses on the FMCG sector and connects claimed product and attitude data to real purchasing trends from our purchase panels to provide an accurate picture of consumer behaviour. Our action-based Eco segmentation, meanwhile, helps us to identify and profile the people who are going to be most receptive to your eco strategy.

This will be a session in Spanish.


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Angel Rico
Director Expert Solutions @Worldpanel Division, Kantar
He has more than 15 years of experience in market research. Expert in the distribution of specialized medicines and Massive Consumer Goods, especially for the Personal Care, HomeCare and Food industries. He currently manages various methodologies aimed at understanding habits, attitudes and opinions of "Shop-sumers", ROI studies and efficiency of advertising campaigns, as well as the development of the Shopper Solutions platform. All fo that, based on the information provided from the different Kantar panels.