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Commerce Now: Online Assortment Optimization – Maximize Sales & Resource Efficiency
A strategic approach to online assortment is becoming increasingly important as ecommerce goes mainstream. In particular, assortment planning must expand to reflect ecommerce-specific behaviors and preferences as well as enable more holistic omnichannel planning across online and physical retailer environments. During this session, Christina Anderson will establish best-practices for digitally-led assortment initiatives

Originally aired:
8 April 2021

00:32:00

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