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AI for Brand Growth: Leading through Augmented Intelligence in the Data Capital Era
The Philippines market landscape remains to be impacted by the continuing COVID19 pandemic. Manufacturers and brands need to forge onwards armed with new thinking, new strategies and new tools to support growth.

In this presentation, we will share the latest Philippines In-home FMCG market outlook and how combining human expertise with advanced AI tools can help brands design their business plans.

The Power of Demand Forecasting – in volatile times, brands need guidance on potential growth and the levers to play with. Learn how Kantar’s people-based data can help calibrate strategies and plans for penetration or volume targets.

Mastering the Right Purchase Drivers – many things can contribute towards a shopper’s decision to buy a product: which one should be prioritized? Find out how to simulate the impact to the growth in penetration or sales by improving the brand or category’s purchase drivers.

Optimal Media Planning – the media vehicle also plays a role in the creating impact, as much as the message it is delivering. Strengthen your media plans through simulations of various media investments. Learn how various media platforms could drive short-term impact to value sales for the brand.

Originally aired:
20 May 2021

00:35:00

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