B2B eCommerce 2021: Using customer scoring models to create the best personalized offer

B2B eCommerce 2021: Using customer scoring models to create the best personalized offer

The expectations of B2B customers do not differ much from those in the B2C sector. User-friendly B2B online stores and a seamless customer experience are just the basics. But how can you manage the next best offer on a personal level?

The digital transformation of B2B processes offers the opportunity to open up new sales channels, to comprehensively measure customer satisfaction, and to react quickly to customer demands. Using the example of the DOSCHE Gmbh - a premium manufacturer of industrial pillar drilling machines - Kantar and NETCONOMY will show you how to implement the best possible customer experience management in the B2B sector with the help of SAP Customer Experience and Qualtrics in order to develop long-term customer relationships and strengthen your B2B sales.

Gain an overview of SAP's customer experience solutions (SAP Commerce Cloud, SAP Sales Cloud, Qualtrics) and how companies in the B2B sector benefit from these solutions. Learn how your company can invest in Customer Experience Management in this interactive live session. With the DOSCHE B2B online store example we will show you how to effectively measure customer satisfaction and respond to customer feedback in a personalized way.

This webinar is for sales and marketing leaders, digital masterminds and all those who want to ensure the continuous digital growth of their business.

Originally aired:
18 May 2021

00:43:00