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Kantar Analytics Live - AI Transforming the Creative Process
After this year, the desire for speed and agility throughout the creative process has quickly become a basic need. To save time and money, AI solutions have emerged in different shapes and sizes ranging from consumer trend analysis, to copy testing and video editing. And as the technology evolves, AI aggregates creative effectiveness data in ways like never before, creating new and exciting ways to develop, evaluate and optimize creative.

In this panel session we will ask global brands and industry leaders how they leverage AI in their creative process.  We’ll explore real business examples of their journey including: 

- Key business questions and challenges they need to solve for
- How AI can be used to unleash creativity vs. being an inhibitor
- New ways of working, and
- Time and cost efficiencies gained.


Originally aired:
26 May 2021

00:58:00

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