Sustainable transformation is a very Human-Centric question, and as such it’s about bringing people with you in this journey.
Defining the social/environmental issue that we have the right to solve and understanding the territory where our brand can be relevant and can connect to consumer concerns, is the most important step. It is the starting point for a brand to identify, plan and communicate about sustainability.
So, you need to know which of the Sustainable Development Goals are important to consumers in your category, and which fit authentically into your brand narrative and purpose, to genuinely align them to the essence of your brand.
Join our webinar in which we will discuss where to start from and how to identify appropriate purpose territories
20 May 2021