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Kantar Brandz 2022 Most Powerful Belgian Brands
Who are our Top 10 performers and what makes them stand out from the others?

Now in its 17th year, the Kantar BrandZ Most Valuable Global Brands ranking ensures that the world’s leading brands are recognized as leaders in their field.

For the Top 100, this represents the second straight year of robust growth, and is all the more remarkable considering that in 2020, total value rose by only 6%. Still, with all that has happened in the world between now and 2020, it doesn’t
quite right to call this year’s gains in branded business recovery. It was clear from early in the pandemic that even in the best-case scenarios, the world as it existed before COVID-19 could never fully reappear.

And, what about our Belgian brands? Which brand holds the strongest equity in 2022?

This year our Kantar BrandZ research in Belgium covers a variety of categories, ranging from telecoms to retail to cars and biscuits. We will learn who tops our ranking in equity and what are the traits of the most meaningfully different brands in Belgium as well as how this compares with the trends we notice across global brands.

Kantar BrandZ ranks the most valuable brands in the world... and shows you how to become one of them. It is the world’s most extensive source of brand equity insight, which also powers our brand ranking methodology.

Join us to discover our strongest Belgian brands and exclusive insights on how high-performing brands are remaining meaningful & different to consumers.


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Isabelle Mérillou
Managing Director @Kantar Belgium
Sana Hussain
Brand & Communication Director @Kantar Belgium