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Manage your brand in challenging times – learnings from Covid-19 crisis globally & locally
he outbreak of Covid-19 worldwide is having an enormous impact on today’s daily life. Not only personally, but also economically. Certain categories (like travel, out-of-home entertainment) feel the impact immediately, whereas other categories (online entertainment, medical insurance) might ‘profit’. What can we learn from the Chinese and Italian experiences so far and from the way Chinese and Italian brands reacted? How is Belgium reacting to it? And what is your brand supposed to do? Do you respond and how do your customers react to that? How about the long term implications for brand growth?

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