On trend: The evolving Beauty consumer

Before COVID-19, the Beauty sector was the fastest growing part of the FMCG industry. But the pandemic changed that. Masks went on. Lockdowns came in. And one of the best performing sectors suddenly found itself struggling in the face of people going out less often and using fewer products.

Fortunately, the Beauty sector is on the road to recovery, and we are seeing consumer trends diverge in two distinct directions – simplification and sophistication.

Join us on April 6, when we will hear from our Beauty experts Ashley Kang and Maya Zawislak who will be taking you through the latest purchase and usage trends from the sector including:

- A look at the size and growth of the main categories making up the sector
- How changing usage occasions impact the value of the categories
- Understanding the different factors driving changes in behaviour such as longer hair amongst females and an increasing number of people with facial skin conditions
- The trends towards ‘natural looking beauty’ and how this differs across the world

Sign up for the webinar to find out how to future-proof the Beauty sector.

00:29:00