The power of inclusive portrayal in advertising (Europe & The Americas)

The power of inclusive portrayal in advertising
Advertising isn’t just a mirror on society. It has a powerful ability to shape it. The best creative doesn’t just help sell products and build brands, it can influence people’s behaviour, attitudes and emotions. Advertising can be instrumental in creating and reinforcing positive or negative stereotypes.
Our data show that demonstrating inclusion and diversity in advertising is no longer optional, it’s an imperative.
The advertising industry has an important role in leading change, and you don’t have to be an activist brand to start positively representing people in ads. It is relevant for all brands.
Join our webinar to find out how inclusion and diversity in advertising has evolved and the impact positive representation can have. Experts from Kantar and Affectiva explore findings from their databases, Artificial Intelligence analysis and share case studies to illustrate best practice.
You’ll learn:
• How is inclusion and diversity in advertising evolving
• The impact inclusive advertising can have on your business
• How to get an inclusive representation of people right
• How facial coding can help you get there

Originally aired:
27 May 2021

01:01:00