The Cannes Factor – winning in the golden age of creative excellence
What is the magic behind creating award-winning creative excellence that delivers? As the global benchmark of creative excellence, what can the big winners at Cannes 2021 teach brands? The Kantar Creative Excellence 2021 study of 24 award-winning Cannes concepts on Kantar Marketplace reveals:
• How winning ads excel at triggering an emotional response, often portraying brands as unique, unconventional and highly differentiated trend-setters.
• Why most brands are struggling to balance their creative content with the overall brand and marketing objectives.
Join Kantar’s creative experts Irene Joshy, Scott Spence, and Daniel Fisher to learn the secrets of the Cannes winners, how can you apply the features that make their winning concepts unique and balance the key principles of creative excellence with your brand agenda.
11 November 2021