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Exceeding your Customer Growth Goals through a Well-Crafted Analytics Roadmap
Every company is in a different stage on their journey toward a customer-centric approach.

Join special guest Forrester Vice President and Principal Analyst Brandon Purcell and the Kantar Customer Analytics team as we discuss the maturity curve of customer analytics, the challenges organizations face in key stages of maturity, and winning strategies which enable organizations to move forward efficiently and profitably.

Don't miss this opportunity to participate in a live Q&A with Brandon Purcell and our complimentary Customer Analytics Maturity Curve survey as we consider the importance of the Three Stages of Customer Analytics Maturation:

• A customer data foundation which allows for a single version of the truth across your organization
• The value of reliable and accurate analytic models to drive Customer Growth Strategies at scale
• Cultural adoption and an executive sponsored process to turn insights into actions


Originally aired:
6 October 2021

00:56:00

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