Creative and Effective: Putting effectiveness back into creative award winners

The effectiveness of award winning content has decreased dramatically over the last 10 years, compared to non award winning content, say Peter Field and the IPA. In this webinar we will share the key insights from recent research about how to make advertising more effective.

We assessed 25 of the 2019 Cannes Lions award winners with our validated creative pre-testing solution Link Now via Kantar Marketplace, Kantar’s online research and insights store. Analysing and comparing findings of these ads with our database of almost 200,000 ads, we uncovered some surprising results.

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