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Kantar Brandz 2021 Most Powerful Belgian Brands
Who are our Top 10 performers and what makes them stand out from the others?

Global data show us that strong, meaningfully different brands are better weathering the crisis. The accelerated growth of the world’s most valuable brands reflects an impressive rebound from the economic toll of the global pandemic. Amazon maintained its position as the world’s most valuable brand, growing 64% in value in 2021.

And, what about our Belgian brands? Which brand holds the strongest equity in 2021?

This year our BrandZ research in Belgium covers a variety of categories, ranging from telecoms to retail to cars and biscuits. We will learn who tops our ranking in equity and what are the traits of the most meaningfully different brands in Belgium as well as how this compares with the trends we notice across global brands.

BrandZ is the only brand valuation ranking to combine validated financials with millions of customer interviews. BrandZ is uniquely qualified to analyse and share the latest trends affecting brand growth.

Join us to discover our strongest Belgian brands and exclusive insights on how high-performing brands are remaining meaningful & different to consumers.

Originally aired:
29 October 2021


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