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Customer Engagement Strategies to Drive Behavioral Outcome
Best-in-class customer engagement programmes adopt a robust, continuous and streamlined process that is powered by analytical tools leveraging Artificial Intelligence & Machine Learning, and enable customer marketers to plan, customize, execute and measure their actions.

Kantar helps businesses maximise the value of every customer relationship by blending cutting edge analytics and deep human understanding powered by broad technology expertise. In fact, we have been recognized as a Strong Performer in the recent independent evaluation, The Forrester Wave™: Customer Analytics Service Providers 2021 report, further validating our winning strategies that enable our clients to move forward efficiently and profitably.

In this webinar, our expert team will demonstrate how our solutions help drive behavioural outcomes through engagement strategies (Experience Segmentation, Total Experience and Next Best Action) and how our data engineering platform Olympus can accelerate time to insight through its AI & ML components.

Originally aired:
20 October 2021


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