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Topic
Realising the value of good intentions in Sustainable Transformation
Description
How to navigate the transformational journey and help close the value-action gap for your audiences in Asia-Pacific.
The business case for Sustainability is clear, with brands recognising the opportunity in addressing and changing their business practice.
What’s more, consumers are eager to see change too. But 3 in 4 Asians admit that when they shop, their mind is more on saving money than saving the planet. So, whilst we are starting to see innovative actions solutions and initiatives appear, is that enough to see success, both for businesses and for consumers?
Join Kantar’s sustainability experts along with Coca-Cola and urban farm start-up Sustenir, as we explore;
• What consumers in Asia want from brands to help in the sustainable movement
• The common barriers faced by consumers in adopting new behaviours. Where the gaps lie in even the most well-intentioned initiatives
• The challenges faced by businesses throughout their transformational journey, including first-hand experiences from Coca-Cola and Sustenir, and Actionable tactics to enhance your organisations activity and close the value-action gap
Recording Duration
01:00:00
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Speakers
Trezelene Chan
Head of Sustainable Transformation Practice Singapore
@
Kantar
Dr Nicki Morley
Head of Behavioural Science, Global Innovation for Sustainable Transformation Practice
@
Kantar
Reena Singh
Human Insights, Coca-Cola Brand, ASEAN and South Pacific
@
Coca-Cola
Judy Cheong
Regional Head of Brand
@
Sustenir
Sarah Prestwood
External Communications Senior Manager, ASEAN and South Pacific,
@
The Coca-Cola Company
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Hi there, You are invited to a Zoom webinar. When: Mar 23, 2022 04:00 PM Singapore Topic: Realising the value of good intentions in Sustainable Transformation Register in advance for this webinar: https://kantar-webinars.zoom.us/webinar/register/WN_cE8BRRUMQHSRthKk7uTy2g After registering, you will receive a confirmation email containing information about joining the webinar. ---------- Webinar Speakers Trezelene Chan (Head of Sustainable Transformation Practice Singapore @Kantar) Dr Nicki Morley (Head of Behavioural Science, Global Innovation for Sustainable Transformation Practice @Kantar) Reena Singh (Human Insights, Coca-Cola Brand, ASEAN and South Pacific @Coca-Cola) Judy Cheong (Regional Head of Brand @Sustenir) Sarah Prestwood (External Communications Senior Manager, ASEAN and South Pacific, @The Coca-Cola Company)
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