Brand Footprint 2021 - Discover the Most Chosen FMCG Brands

2020 was the most successful year for the 50 biggest global brands, with 29 growing. On the 20th of May, we will unveil the 2021 Brand Footprint publication and the global ranking of the world’s most chosen FMCG brands. Discover where growth comes from for these brands and which performed best during COVID-19.

In this year’s edition, we see that two markets accounted for 55% of the Top 50 brand growth to cement their position as the essential places to win for global brand success.

In this webinar, Benjamin Cawthray, Global Thought Leadership Director, will go through our most important findings, including:
• How brands grew in 2020 and the ranking of the Most Chosen Global Brands
• Which global brands gained the most penetration and what was behind this success
• Plus two additional rankings: the Most Chosen Brand Online and the Most Chosen Out-Of-Home Brands
Sign up for the webinar to see which brands grew the most in 2020, how they did this, and what you should aim for in 2021.

Originally aired:
20 May 2021

00:31:00