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The Imperative of Imagination: The Future of Insights
The future of Insights is Imagination. More than ever, companies are looking to get back to the basics of discovering anew what customers need and want for a future that is more uncertain and more open to innovation than ever before. Kantar recently completed a global assessment of what global business leaders need from Insights, and the answer is Imagination, specifically a more expansive view of the marketplace built around the three critical elements of Empathy, Provocation and Activation. In this webinar, the Kantar leadership team of J. Walker Smith, Yannis Kavounis and Mark Visser will share the critical findings of Kantar's research into the future of Insights and then host a panel of lnsights leaders at cutting-edge global companies who will share their experiences on bringing the Imperative of Imagination to their organizations.

Originally aired:
9 November 2021


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