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Delivering Growth through Smarter Promotion in Malaysia – the New Norm
With the unprecedented situation of COVID-19 pandemic, it disrupted the world economy in 2020.

Malaysia being one of the most Promo driven market among SEA countries, what should be the way forward?

While we observed a drop in Promotion % across FMCG sectors:
• Is Promotion still important to shoppers given the tighter budget?
• What’s the right level of Promotion to fit into the new norm?
• Does Promotion still deliver the expected result for my brand?
This pandemic is changing the shopping behaviour, including how and what products they buy.

So, how do brands continue to stay relevant and grow in this uncertain time?

In this webinar, we will share the FMCG Promotion landscape as impact of COVID and how brands should react:
• How COVID in 2020 affect us in 2021?
• What’s the right level of Promotion for my brand?
• Understanding the role of Promo mechanics
• Is Promotion in Malaysia more incremental or more cannibalization as compared to other countries?

Please join us for the webinar to find out how you can drive the growth through Promotion.

Originally aired:
25 March 2021


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