How is lifting the last pandemic restrictions affecting consumer behaviour? Are we desperate to loosen the purse strings or are we swapping shopping for investments? How can brands get the attention of key audiences in a market that is likely to be highly competitive?
In partnership with Kantar, Magnetic looks at the changing attitudes to spending and saving as the UK opens back up. Are there new opportunities for advertisers, and how can brands activate demand and build better long-term relationships in a post-pandemic world?
23 June 2021