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Reframe, reskill, reset
What capabilities will we need to win in Egypt in 2021?

By now, we are all getting settled into what is likely to be a new way of living and working. COVID-19 has disrupted your brand and your bottom line. In times of slow-down and change we cannot afford to fly blind and make assumptions about what will happen next. Consumers have changed, has your marketing plan?

Join the team on Thursday 18 March from 11 am to 12 pm where they unpack how attitudes and behaviours are changing. They’ll share 10 learnings to help you chart a new course and uncover opportunities to hit reset in 2021.

This can include:
- REFRAMING the future of our categories and communications to resonate with the new consumer
- RESKILLING our teams and ways of working in the new normal
- RESETTING how money is spent, omni-channel opportunities, and changing habits

We will discuss not only what marketers need to think about as they look towards the future but also how to plan for recovery.

Originally aired:
18 March 2021


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