Kantar BrandZ global data shows that a brand’s relationship with consumers is linked to growth potential. Brands with an equity advantage before the pandemic grew the most, largely because they had solid existing customer relationships. Those relationships are dependent on brands ensuring that what they stand for is well understood. In fact, brands that achieve this clarity contribute 70% more to sales. But is there a magic formula for brand growth? Join us to find out what to do in both the short term and long term to build successful brand relationships.
This webinar has been approved by MASA's CPD Panel for 3 Points, CMSA-Level, under ‘Marketing’.