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Purposeful Intent – What is the business of businesses?
Concerns and priorities in the world have been shifting, and so has the role of businesses. While Purpose is becoming increasingly recognised as a “must do” for Corporations, the question of why Brands should articulate and act upon a clear Purposeful intent remains.

In this session, we will talk about the accelerating impact Covid-19 has had on expectations towards businesses and the widened definition of Purpose. We will explore the role Brands can and should play in this context, as the interface between Corporations and Society.


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