A humble pitta bread made it onto the top 10 list of new products in grocery in the past year, demonstrating that ANY sector can be disrupted through insight-led innovation. You can do this with your brand too.
Innovation is crucial for growth, and our BrandZ data shows us that brands that innovate perform best overall and rebound best when times are tougher. However, innovation, disruption and growth can feel like a leap of faith, so we’re hosting a special webinar session to look in more detail about how to use the right insight to drive robust, commercially successful innovation.
We’ll explore how growth comes from having the right data, overlaid by the right analysis, to turn it into actionable insight – such as a lens of behavioural science and how consumers make decisions.
Join our webinar, led by Dr. Nicki Morley, Kantar’s Head of Behavioural Science Innovation; Rebecca Haigh, Innovation, Insights and Strategic Planning Director from Heineken; and Rachel Evans, Senior Director of Kantar Marketplace, to explore:
• Why it’s not enough to do the same thing faster! How greater disruption requires greater agility and a blend of technology and human interpretation
• The secret to building more meaningfully different (and more resilient) brands
• How to put your brand at the heart of the process: Why it’s critical to align innovation with the emotive expectations of your brand