The value of good intentions: Unlocking growth through sustainable behaviour

Sustainability and commercial success are inextricably linked, so brands must embrace the sustainability agenda – or risk their own extinction.

Using Kantar’s proprietary behaviour change model and our interactive never-before-seen Moments of Change game, we will look at how to drive behaviour change and unlock growth. With advice from industry leaders, fresh Kantar data and our latest thinking from BrandZ we hope to inspire you to build back better.

00:49:00