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Ramadan communications and media learnings
Creating impactful advertising for Ramadan 2022
At Kantar, we love great creative and the role it plays in building extraordinary brands. We love it even more when that creativity is harnessed to deliver against brand and marketing objectives.

Even more so in today's challenging times, creating distinctive, meaningfully different ads drives a huge competitive advantage and helps sell products in the short term and build brands in the long term, especially over Ramadan, when screen time is at a premium.

How do you ensure your advertising cuts through the clutter to deliver real ROI and make a lasting impression with your consumers? Has the pandemic changed consumer habits and behaviours and what learnings can we take from Ramadan 2021?

To set you up for advertising success in 2022, the team from Kantar will share some golden rules for communication and media effectiveness to help you understand people and inspire growth, along with advertising best practice for the Saudi market.
While there is no recipe for success in advertising, there are some winning ingredients to make a lasting impression with consumers. Join us as we discuss the art and science of great commercials.

You are welcome to extend the invite to your colleagues. Unable to make the time slot? Register your place anyway to watch on demand post the webinar.

Originally aired:
23 November 2021


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