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The 10 best ads of Ramadan in Egypt
The art and science of creating a lasting impression

At Kantar, we love great creative and the role it plays in building extraordinary brands. We love it even more when that creativity is harnessed to deliver against brand and marketing objectives.

Even more so in today's challenging times, creating distinctive, meaningfully different ads drives a huge competitive advantage and helps sell products in the short term and build brands in the long term. Kantar’s
10 best ads of Ramadan celebrate the great creative that does just that, and have been chosen by the Egyptian audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. The ads were tested using Link, Kantar’s proprietary creative and effectiveness tool, and the learnings generated enables us to give advice based on media and local cultural contexts, what makes the ads great, and shares inspiration for future creative.

Marketplace, Kantar’s fast and affordable automated market research and asset management platform for optimising innovation and creative, is now available in Egypt. Designed for insights professionals, marketers and agencies who want to test, learn and move fast. In as little as 72 hours, depending on your audience, get insights via an interactive dashboard so you can act quickly and make timely decisions.

While there is no recipe for success in advertising, there are some winning ingredients to make a lasting impression with consumers. Join us as we discuss the art and science of great commercials. You are welcome to extend the invite to your colleagues. Unable to make the time slot? Register your place anyway to watch on demand post the webinar!

Originally aired:
10 June 2021


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