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AIML for Category and Brand Growth: Leading in Inflationary times in Vietnam
Inflation is coming in full force across the FMCG sector in Asia disrupting well established marketing practices. In this context, a new value equation between consumers and brands is required.

In this talk, The Regional and Local Expert Solutions team from Kantar Worldpanel Asia will share how inflationary pressure is impacting people’s purchasing behaviour in FMCG. Phuong Diem Ho, Head of Kantar Worldpanel Expert Solutions Vietnam, Andrew Foster, Shilpa Jain and Sumeet Sinha, Regional Expert Solutions Directors at Worldpanel Asia will showcase how Manufacturers and Retailers can use our advanced analytic solutions to navigate this complex environment and help their business maximise people’s outcomes and categories and brands economic performance.


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