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Are you set up to optimize both Brand building and Performance marketing?
Did you know that 7 in 10 marketers consider balancing short vs long-term marketing investments really important. BUT only 2 in 10 have the tools to understand the impact on Sales and Equity at the same time.
Join Kantar, leaders in Brand and Analytics, to find out how to crack the code. We work with brands around the world every day to help them maximise their marketing ROI and balance brand equity with tactical activities.
In this webinar you will find out:
— How to maximise both short and long term returns from marketing investment
— How brand equity is linked to sales and drives business outcomes
— Which are the most important drivers of advertising profitability
— How your media mix impacts brand perceptions
— How to ensure a successful marketing effectiveness programme for your organization
Join us for this exclusive webinar to learn how to use analytics to make smarter decisions and win more often.

As places are limited, we’re giving advanced notice to our clients and partners, so register below to reserve your place.
If you have any questions about the webinar please contact us from frida.wentzel@kantar.com

Originally aired:
14 October 2021


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