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The Emerging Digital DNA
Digital sector has stood out as a guiding light for all consumers during this challenging pandemic phase. Kantar has been tracking this digital space and changing consumer behavior through a host of its offering including ICUBE (measuring digital reach & frequency), MAM (Mobile Internet usage behavior), eMarketPulse (measuring online purchase of products & services) and the OTT panel. Join us on the 18th and hear the experts speak on digital strategies required to drive growth for this evolved consumer.

Originally aired:
18 February 2021


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