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Kantar Analytics Live: Building a Data Foundation to Enable Human Understanding
In today’s rapidly changing world, it’s important to make business decisions based on holistic insights around consumers and customers. Data plays a very important role here, yet most businesses are data rich and insights poor. Companies need to invest in building a holistic view by bringing together multiple data sets, and enable a strong human understanding to tackle challenges and opportunities in their business. Technology has an increasingly important role in this journey.

In this panel session we will ask global brands and industry experts about their journeys in building these data foundations, enable better human understanding within their organizations and drive faster decision making. We will explore the challenges faced, how they successfully navigated those challenges, and the role AI-powered technology has played in keeping them nimble enough to make informed decisions quickly.

Originally aired:
27 October 2021


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