Kantar BrandZ Most Valuable South African Brands Launch
Kantar BrandZ identifies and ranks South Africa’s most valuable brands by their dollar value, so that businesses can assess how much ‘brand’ drives revenue, growth and market capitalisation.
Kantar BrandZ is the largest brand equity platform covering over 18,500 brands across 51 markets. It is also the only brand valuation ranking that measures the contribution of the brand that is validated to in market sales.
Unlike other brand rankings, Kantar BrandZ is 100% consumer-centric. In addition to identifying the strengths and weaknesses of a brand, Kantar BrandZ reveals the power of the brand in the mind of the consumer that creates predisposition to buy, and most importantly, corroborates a positive correlation with better sales performance.
Be the first to see this year’s results on Wednesday 1 September at 10 am as we reveal the Kantar BrandZ Most Valuable South African Brands and share key takeouts and insights from the report. Hear from the top performers and industry experts what the findings and implications mean for brands in South Africa.
1 September 2021