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Sustainability brand strategy: Where to start?
Governments and brands are committing to Build Back Better post-COVID. Along with the need to manage risks, sustainability is proving to be a resilient commercial opportunity as people’s views in this area have been reinforced and even accelerated during the pandemic. The 17 SDGs defined by the United Nations provide an excellent framework to structure business initiatives. With so many areas to consider, how to create a strategy that connects with people?

In this session we will talk about the influence of categories in defining relevant ‘where to Play’ space, the influence of your customer base and equity in unlocking commercial potential and creating competitive advantage.

Originally aired:
20 January 2021

00:38:00

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