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America At Home: Is COVID-19 Modifying or Transforming Our Homes and Lifestyles?
This webinar will present consumer insights about pandemic-inspired lifestyle changes from the U.S. MONITOR study and the America at Home study conducted in April and October 2020. The research features Kantar's MindBase attitudinal segmentation and answers important questions around growth opportunities for key targets including:

• What behaviors have changed, and will they continue to do so?
• What will stick, and what will return to so-called normal?
• What do marketers need to know to meet the new needs of a changed world and new consumer values?

The webinar is particularly geared toward homebuilders, retailers, and manufacturers of homewares and appliances, CPG, and personal products.

Originally aired:
17 February 2021


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