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Sustainability and Innovation: New tensions on the road to recovery
At the beginning of 2020, sustainability was climbing to the top of every brand’s agenda and Greta dominated the world stage. While COVID-19 means we may have temporarily swapped plastic-free for plastic sealed goods – climate change has not gone away. With carbon emissions down by 17% and wild animals enjoying the freedom of a quieter world, the case for sustainability has never been stronger.

Kantar has partnered with Mumsnet to look at innovation and sustainability strategy post-lockdown. By comparing data collected in January 2020 to now, we look at shifting sustainability concerns and what this means for innovating in the $158 billion parenting market in particular.

In this episode of our COVID-19 webinar series, we will assess the emerging tensions between people’s desire to protect themselves and the world and the opportunities that this presents for brands.

How have sustainability issues evolved since the beginning of lockdown?

What are the emerging sustainability tensions as result of COVID-19 and how does this lend itself to innovation?

How do sustainability tensions manifest within different categories?

How can behavioural science thinking help to make sustainable behaviours sticky?

Date: 12th June 2020

Time: 9.30am GMT

Duration: one hour (including Q&A)

Mumsnet is now the UK’s biggest network for parents, with around 10 million unique visitors per month clocking up around 100 million page views.


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