Navigating the COVID waves to seize opportunities
COVID-19 continues to change the habits, preferences and priorities of people across APAC. As vaccine programs roll out but outbreaks continue, what can you do to adapt to and seize the emerging short and long term opportunities?
Join us for this unmissable virtual event for brands
We’ll reveal the changes here to stay with clear opportunities and actionable insights to shape your marketing strategies.
• Spotlight on Health
Heightened hygiene is here to stay as people think more widely about physical and mental well-being. This creates a wealth of innovative and meaningful opportunities for brands to connect.
• Spotlight on Home
Asians are spending more time in and investing in their homes as a lifestyle hub. There are multiple new opportunities emerging to leverage the reshaping of at-home occasions and needs.
• Spotlight on Digital
Multi-dimensional digital brand presence has accelerated and diversified, opening up a world of opportunities to engage more meaningfully with consumers seeking new and virtual experiences.
PLUS: Find out how to optimise your brand asset performance in ecommerce with Context Lab for Ecom.
25 May 2021