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Instilling a measurement mindset with KPMG
To celebrate AMEC Measurement Month we’ll be joined by Amy Tiernan, Head of Strategic Communications at KPMG. Amy will share the steps KPMG have taken and their future plans to use data and insights to dispel myths amongst stakeholders and optimise their communications strategies.
During this webinar we'll explore:
• Transforming media sentiment tracking to align with key strategies
• Approaching key stakeholders with an integrated approach and clear action plan
• Using stakeholder insights to think more broadly than media
About Amy
Amy leads her team to plan and deliver award-winning integrated communications campaigns and content in support of the firm’s strategic and commercial objectives. She has over 13 years’ experience providing strategic counsel to leadership and has worked across media relations, campaigns, planning and crisis management. She started her career as a financial trade journalist and had a four-month stint working in Hong Kong.

Originally aired:
17 November 2021

00:45:00

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