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Kantar Creative Effectiveness Awards 2022: Revealing the world’s most effective ads
At Kantar, we love great advertising. And we love it even more when creative delivers brand and marketing objectives. We are privileged to work with the best brands and advertisers around the world to help them develop stand-out creative. Last year we tested over 13,000 ads. Thanks to them, we know what makes creative and effective advertising.

Join our webinar on Tuesday 26 April to celebrate the most creative and effective ads. We will reveal the top 10 TV, Digital and Print/Outdoor ads from 2021, and what makes them excel. And we’ll share some of the common creative devices used to ignite a spark with audiences to inspire and enlighten your creative.

What makes our awards different is that consumers are the jury. As people control a brand’s fortunes through their spending power, their voice should be heard when it comes to truly effective advertising.

Register below to inspire and create a spark in your campaigns.


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