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Session 2 : Predicting the future is hard – here’s how to do it better
Forecasting can get you ahead of the competition, but it is hard to get right - so how can we support you to unpack its value within your organisation? How can you recognise new or disruptive trends in both global and local markets?  How do you look outside of a category to uncover opportunities and pick up shifts from other countries that will cross over? 

Hear how Kantar is using the fastest moving data from search, social, eCommerce and other digital data to future proof your brand for competitive advantage, identify growth opportunities and drive innovation at speed and scale.

Originally aired:
7 April 2021

00:47:00

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