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Topic
Be Strong, Be Creative, Build Brand!
Description
Determinazione, Strategia e Creatività: ingredienti fondamentali per costruire Brand forti, distintivi e ricchi di significato per il proprio consumatore, ancora di più in periodi sfidanti come quelli che stiamo vivendo.
Durante il webinar tratteremo due tematiche principali:
• Quanto è importante costruire brand forti e quanto la comunicazione contribuisce all’equity di marca? Con i nuovi dati di Kantar BrandZ andremo a scoprire i brand italiani che sono più efficaci nel generare valore e quali sono i fattori di successo in grado di guidare la loro crescita
• Quali sono gli ingredienti di successo delle migliori campagne pubblicitarie al mondo? Abbiamo analizzato nel 2021 oltre 13.000 campagne TV, digitali e stampa/outdoor e selezionato le più creative ed efficaci: vi racconteremo cosa rende grandi queste pubblicità anche nel costruire l’equity di marca
Il Digital event è dedicato ai marketer e figure professionali che si occupano di comunicazione, media e digital.
Recording Duration
02:05:00
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Speakers
Federico Capeci
Managing Director
@
Kantar Italy, Greece, Israel
Matteo Beccarelli
Brand Guidance Leader
@
Kantar - Italy
Stéphanie Leix
Head of Media & Creative
@
Kantar - Italy
Nicola Dambrosio
Client Manager - Creative
@
Kantar - Italy
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Hi there, You are invited to a Zoom webinar. When: May 19, 2022 04:00 PM Rome Topic: Be Strong, Be Creative, Build Brand! Register in advance for this webinar: https://kantar-webinars.zoom.us/webinar/register/WN_ssYkRsSdToGmdBwNMAMoCA After registering, you will receive a confirmation email containing information about joining the webinar. ---------- Webinar Speakers Federico Capeci (Managing Director @Kantar Italy, Greece, Israel) Matteo Beccarelli (Brand Guidance Leader @Kantar - Italy) Stéphanie Leix (Head of Media & Creative @Kantar - Italy) Nicola Dambrosio (Client Manager - Creative @Kantar - Italy)
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