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Global Issues Barometer wave 3: What the World is thinking in the World’s own words
How are people responding to the many threats they face in their daily lives today? Post-pandemic life, the war in Ukraine, inflation and the cost-of-living crisis, and much more.

Wave 3 of Kantar’s Global Issues Barometer, a study capturing the views of over 11,000 people around the world, helps brands understand how major political, economic and social challenges are reshaping attitudes and behaviour around the world.

The study uses open questioning and our innovative TextAI technology to capture what people are thinking in their own words and to reveal their unbiased attitudes and behaviours.

Join our webinar where we’ll share the latest findings. Find out:

- What is really preying on people’s minds?
- And how does this differ by country?
- What impact is this cluster of crises having on expectations, priorities and behaviour?
- What are brands and business held responsible for and what must they respond to?
- As the western world returns from its post-pandemic holidays, has the world of travel changed?
- And much more…


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Sarah King
Senior Director, Brand Strategy, Insights Division @Kantar
Karine Trinquetel
Client Service Director @Kantar
J Walker Smith
Chief Knowledge Officer @Kantar
Anne Katrin Koensen
Director, Commercial Strategy @Kantar