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Cracking the Marketing Effectiveness Code
It’s more important than ever to protect marketing spend during this period of economic uncertainty, but nearly half of the marketers we surveyed globally are not confident that they currently have the optimal marketing mix. Six out of ten are concerned about their company's ability to measure performance in a cookie-less world. 

In this webinar, we will share our case study on the future of Marketing Effectiveness, using cutting-edge AI to empower marketers and brands to evaluate the effectiveness of their marketing activities, even without cookies.  

Legacy econometrics models are often faced by challenges in forecasting and planning, as having multiple configurations applied at once limits what they can do. Our new AI platform operates with over 10,000 data configurations in near real-time, enabling you to manage and optimise your marketing spend in a dynamic and complex world.  

In this session we will discuss: 
• Key marketing challenges  
• How to turn those challenges into opportunities 
• Creating and measuring the optimal marketing mix for your brand 
• Q&A with easyJet on how they manage and optimise their marketing spend in challenging times

Feb 9, 2023 10:00 PM in Canberra, Melbourne, Sydney

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Speakers

Gill Edwards
Head of ROI & Segmentation @Kantar Analytics
Dilpreet Dhaliwal
Senior Director ROI @Kantar Analytics
Andria Antoniou
Digital Analytics Manager @easyJet