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Stop the scroll: The secrets to creating distinctive TikTok ads that entertain and deliver
TikTok is an increasingly important place for brands to creatively connect with their communities and build cultural relevance. How do marketers ensure the content they create benefits their brand, not just entertains the community?

This webinar, brought to you by Kantar and TikTok, demystifies what it takes to succeed. Powered by analysis from TikTok campaigns over Christmas and beyond, the session will equip you with tangible tips brought to life with examples from brands such as Nike, Costa and Pepsi Max.

We’ll discuss topics such as:

- How to create distinctive TikTok ads that earn attention and make people feel something

- The importance of tapping into trends or creating your own

- How to ensure your brand shines through without becoming an unwelcome disruption.

- Why it's important to ensure you're investing in creative and effective digital advertising all year round

Join Kantar and TikTok for this live discussion and Q&A and discover the secrets to creating distinctive digital ads that entertain and deliver.


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Lynne Deason
Head of Creative Excellence @Kantar
Matt Rooney
Measurement Lead, Global Accounts @TikTok
Pip Dunjay
Head of Strategy, Creative Lab Europe @TikTok
Neil Boorman
Head of Creative Lab, Europe @TikTok