Keep consistent. Keep different. Keep relevant. Keep meaningful. Keep growing. Keep succeeding. Keep Walking. Sounds and feels like an impossible challenge? It isn’t. Learn how Johnnie Walker did it, so you can too!
Johnnie Walker sales are up by over a third; the brand has been highlighted as one of the luxury brands driving Diageo’s significant growth in 2022. Increased marketing investment in the brand is a factor, but critically that spend has been put behind highly effective advertising, amplifying the effectiveness and efficiency of that spend.
So, how do you achieve differentiation and maintain your meaning and relevance to consumers across the globe, when you’re sticking with the same brand platform that has been around for over 20 years? Yes, more than TWENTY YEARS!
In this webinar Johnnie Walker’s Global Marketing Director, Global Planner and the CEO of their creative agency, Anomaly, will give an honest, inspiring, and provocative account of their journey to success, which includes winning a Kantar Creative Effectiveness Award in each of the three categories (Digital, Static and TV). Prepare to be inspired, so you too can 'Keep Walking'!